Your customers don’t care about you

Customers don’t care about your mission statement.

You may think they do. They may think they do. But they really don’t.

Customers just want a problem solved.

Branding. Mission statements. Core values. None of this matters to customers. The product and the problem it solves is the only thing that matters to customers.

I have an amazing Gibson guitar. It was made in the 1960s and it is one of the best guitars I’ve ever played. I love it and I don’t want to own any other guitar.

I love the product. I don’t care about the company.

I think Gibson has their HQ in Nashville. Or Memphis. Maybe it’s made in America? I don’t know what their mission statement is.

Maybe it’s “We make cool stuff to make you feel like a rock star even though you aren’t one.”

I couldn’t even pick out their brand colors if you showed them to me.

Gibson as a company is meaningless to me. I love the product.

They could change their name to “Sell Out Guitars” tomorrow. They could use neon colors for their logo and cancel all holiday parties. Fine by me.

What is your plumber’s mission statement?
What logo does your gas station use
What are the core values of your favorite cafe?

Do you know? Or care?

The only thing that matters is that your product solves a problem for your customers.

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